A$AP FERG X REDLINE BMX COLLAB
+ Art Direction
+ Apparel Design
+ Product CMF Design
+ Launch Campaign Direction
+ Art Direction
+ Apparel Design
+ Product CMF Design
+ Launch Campaign Direction
"Floor Seats" Director: Valentin Petit
Creative Agency: HERC
Creative Agency: HERC
CMO: Thecla Schaeffer
VP of Marketing: Stuart Johnson
Product Manager: Steven Behen
VP of Marketing: Stuart Johnson
Product Manager: Steven Behen
OVERVIEW
Creative direction and strategy for the Redline x A$AP Ferg RL275 bike collaboration. A passion project for Ferg—an avid rider—this bike was designed to be minimal while reflecting his distinct personal style.
The launch aligned with the release of his video Floor Seats, which features Ferg riding the bike through Harlem. Our Redline team partnered closely with Ferg’s team on both the video’s creative direction and the broader marketing rollout.
The full Ferg x Redline collection—including the bike, lock, racing kit, and apparel—debuted at a sold-out launch event at Stadium Goods, timed with the video release. It was a rewarding collaboration, culminating in a globally recognized partnership.
Creative direction and strategy for the Redline x A$AP Ferg RL275 bike collaboration. A passion project for Ferg—an avid rider—this bike was designed to be minimal while reflecting his distinct personal style.
The launch aligned with the release of his video Floor Seats, which features Ferg riding the bike through Harlem. Our Redline team partnered closely with Ferg’s team on both the video’s creative direction and the broader marketing rollout.
The full Ferg x Redline collection—including the bike, lock, racing kit, and apparel—debuted at a sold-out launch event at Stadium Goods, timed with the video release. It was a rewarding collaboration, culminating in a globally recognized partnership.
