DIAMONDBACK BIKES ART DIRECTION
+ Storyboards
+ Location Scouting
+ Photoshoot Art Direction
+ Video Art Direction
+ Brand Strategy
Photographer: Scott Rinkenberger
+ Storyboards
+ Location Scouting
+ Photoshoot Art Direction
+ Video Art Direction
+ Brand Strategy
Photographer: Scott Rinkenberger
OVERVIEW
At Diamondback Bicycles, I led art direction across brand storytelling initiatives, shaping visual narratives from concept through execution from 2016-2026. My role included hiring photographers, developing storyboards, providing location ideas, and directing photoshoots that aligned with the brand’s "Everyday Adventure" product direction for MTB, Gravel and City bikes. Through strategic creative planning, I helped create cohesive campaigns that strengthened brand identity and elevated DB’s visual presence across marketing channels.
At Diamondback Bicycles, I led art direction across brand storytelling initiatives, shaping visual narratives from concept through execution from 2016-2026. My role included hiring photographers, developing storyboards, providing location ideas, and directing photoshoots that aligned with the brand’s "Everyday Adventure" product direction for MTB, Gravel and City bikes. Through strategic creative planning, I helped create cohesive campaigns that strengthened brand identity and elevated DB’s visual presence across marketing channels.
