DIAMONDBACK BICYCLES BRANDING
+ Art Direction
+ Brand Direction & Guidelines
+ Roll Out Strategy
+ Art Direction
+ Brand Direction & Guidelines
+ Roll Out Strategy
OVERVIEW
While working at Alta Cycling, I had the opportunity to refine the Diamondback brand and create a new visual design language for products, packaging and advertising. I updated the Diamondback wordmark to better work with the angle of our secondary font. Other improvements included better letter spacing, rounded corners and improved legibility. I built out a new brand guidelines book that included logo usage, color palette, brand history, typography and brand voice.
