DIAMONDBACK COLOR TRENDS
+ Product CMF Design
+ Color Strategy
+ Art Direction
+ Product CMF Design
+ Color Strategy
+ Art Direction
OVERVIEW
Overall color strategy and product CMF design for the Diamondback Bicycle Spring/Summer 2022 collection. We leaned into a more grounded, optimistic color palette for this season, leading with these key hues: Russet Brown, Mint, Curry Yellow, Blue Grey, Moss Green.
I led the Diamondback product CMF design direction from 2016-2026.
