DIAMONDBACK E-BIKE LAUNCH
+ Art Direction
+ Product CMF Design
+ Marketing Launch Strategy
Photographer: Paris Gore
Marketing Manager: Jill Nazeer
Agency: Okay Bro, Dave Taylor
+ Art Direction
+ Product CMF Design
+ Marketing Launch Strategy
Photographer: Paris Gore
Marketing Manager: Jill Nazeer
Agency: Okay Bro, Dave Taylor
OVERVIEW
I partnered with creative agency OkayBro to develop the brand platform for launching Diamondback’s new line of eBikes. With deep roots in Seattle—a city shaped by music culture—we drew inspiration from the world of sound and performance.
If traditional riding is your trusted acoustic guitar, an eBike is like plugging in an electric for the first time—amplified, more powerful, and opening up entirely new ways to ride.
I partnered with creative agency OkayBro to develop the brand platform for launching Diamondback’s new line of eBikes. With deep roots in Seattle—a city shaped by music culture—we drew inspiration from the world of sound and performance.
If traditional riding is your trusted acoustic guitar, an eBike is like plugging in an electric for the first time—amplified, more powerful, and opening up entirely new ways to ride.
