2016 REDLINE OLYMPIC BMX BIKE DESIGN
+ Art Direction
+ Product CMF Design
+ Brand Marketing Strategy
Top Sam Willoughby Photo: Tim de Waele
Product Photos: Justin Kosman
Product Manager: Steven Behen
Marketing Manager: Mike Hammond
+ Art Direction
+ Product CMF Design
+ Brand Marketing Strategy
Top Sam Willoughby Photo: Tim de Waele
Product Photos: Justin Kosman
Product Manager: Steven Behen
Marketing Manager: Mike Hammond
OVERVIEW
Custom BMX bike designs for Australia’s Sam Willoughby and Team USA’s Alise Post. The brief was to align each bike’s aesthetic with their national colors while incorporating personal preferences. Sam gravitates toward matte carbon finishes, while Alise prefers detailed pops of color—so each build reflects their individual style as much as their country.
“I’m a bit of a NASCAR fan—I’ve always liked Tony Stewart and Dale Earnhardt Jr. They run matte carbon helmets with subtle detailing, and I just think it looks tough.”
— Sam Willoughby
“They’re capturing personality within the bike. It’s not just about showcasing Redline—it’s about showcasing the rider at the highest level, on the biggest stage BMX will see. That’s pretty special.”
— Alise Post
Redline also collaborated with Olympic apparel brand Polo Ralph Lauren to create a window display at their flagship store in New York City. The installation combined Redline BMX bikes, a starting gate, and Polo’s Olympic gear to capture the energy and spirit of Team USA.
Congrats to Alise on winning the silver medal!
Custom BMX bike designs for Australia’s Sam Willoughby and Team USA’s Alise Post. The brief was to align each bike’s aesthetic with their national colors while incorporating personal preferences. Sam gravitates toward matte carbon finishes, while Alise prefers detailed pops of color—so each build reflects their individual style as much as their country.
“I’m a bit of a NASCAR fan—I’ve always liked Tony Stewart and Dale Earnhardt Jr. They run matte carbon helmets with subtle detailing, and I just think it looks tough.”
— Sam Willoughby
“They’re capturing personality within the bike. It’s not just about showcasing Redline—it’s about showcasing the rider at the highest level, on the biggest stage BMX will see. That’s pretty special.”
— Alise Post
Redline also collaborated with Olympic apparel brand Polo Ralph Lauren to create a window display at their flagship store in New York City. The installation combined Redline BMX bikes, a starting gate, and Polo’s Olympic gear to capture the energy and spirit of Team USA.
Congrats to Alise on winning the silver medal!
