RALEIGH BICYCLES ART DIRECTION
+ Storyboards
+ Location Scouting
+ Photoshoot Art Direction
+ Brand Strategy
Photographer: Stephen Matera
+ Storyboards
+ Location Scouting
+ Photoshoot Art Direction
+ Brand Strategy
Photographer: Stephen Matera
OVERVIEW
At Raleigh Bicycles, I led art direction across brand storytelling initiatives, shaping visual narratives from concept through execution. My role included developing storyboards, scouting locations, and directing photoshoots that aligned with the brand’s heritage and modern cycling culture. Through strategic creative planning and on-set direction, I helped create cohesive campaigns that strengthened brand identity and elevated Raleigh’s visual presence across marketing channels.
At Raleigh Bicycles, I led art direction across brand storytelling initiatives, shaping visual narratives from concept through execution. My role included developing storyboards, scouting locations, and directing photoshoots that aligned with the brand’s heritage and modern cycling culture. Through strategic creative planning and on-set direction, I helped create cohesive campaigns that strengthened brand identity and elevated Raleigh’s visual presence across marketing channels.
